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“The last year has been painful,” a Seattle B&B owner recently told me. “I need more business.” I don’t doubt it. I’m traveling less, and I’m guessing a lot of others are, too. It’s too soon to tell if the Northwest’s travel slump will start to turn around this summer, but plenty of people are [...]
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Remember “Say WA,” the Washington state tourism slogan unveiled a few years back? I know, I know… who could forget? Those two jazzy words strung together were going to drive vacationers by the tens of thousands to visit the state. Brilliant, wasn’t it? Actually, it was a big FAIL. So, what’s the latest marketing move [...]
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